June 2009

June 29, 2009

People are more likely to enroll in conservation programs if their neighbors do – a tendency that should be exploited when it comes to protecting the environment, according to a pioneering study from Michigan State University.

The research, published in the Proceedings of the National Academy of Sciences, is the first to focus on the phenomenon of social norms in the context of China’s conservation efforts, said Jianguo “Jack” Liu, University Distinguished Professor and study co-author.