Collective action

June 17, 2013

Sustainability programs are a Goldilocks proposition – some groups are too big, some are too small, and the environment benefits when the size of a group of people working to save it is just right.

It has long been debated how many people working together can change the world. Whether it’s joining forces to conserve gas, save a forest or stave off climate change, arguments have been made for the power of a dedicated few or the strength of numbers. It also has been a mystery what tips a group dynamic from powerful to unproductive.

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